The role of the real estate community
The pricing and positioning in the marketplace
The role of the marketing coordinator
At the highest possible price
Comparative Market Analysis
Financing Alternatives
Market Preparation
Homeowner’s Analysis
Special Services
Marketing Plan
Professional Service Fee
Home Protection Plan
Benefits of a Pre-Appraisal and Pre-Inspection
Relocating to a different town?
The role of the real estate community
The entire real estate community includes all of the companies, offices, and
agents in the marketplace. They
work together to sell property in an incredibly efficient system of sharing
information. The multiplying
effects of this cooperation will increase the promotion that is done on each and
every property in the marketplace.
It brings purchasers into the home buying process and after qualifying them to
their wants, needs, and abilities, they can be directed toward the home that
meets their requirements.
The pricing and positioning in the marketplace
Purchasers have a tendency to want to look at all of the available properties
that meet their criteria. They will
compare the homes according to value for price, condition, and appeal.
Even if the buyers are not familiar with prices in a particular area, after
seeing a few homes, it is easy to determine whether a home is priced correctly.
Supply and demand has a direct effect on pricing.
The subject property must be favorably priced based on location,
condition, and terms compared to the other homes that a buyer will look at.
The role of the marketing coordinator
The agent’s objective is to get your home sold, not necessarily to be the one to
actually sell it. The sheer number
of other agents makes it more likely that someone else will sell it.
The listing agent’s job as marketing coordinator will be to manage the sale to
maximize promotional efforts, represent the seller’s interest. And to use their
experience to make the transaction go smoothly.
We Have Mutual Objectives...to sell your home.
At the highest possible price
The average sales price to the list price ratio experienced on my listings is
higher than the average of the Multiple Listing Service.
The benefit to you is more money after all of the expenses have been
deducted.
In the shortest time period
The average time on the market experienced on my listings is less than the
average of the Multiple Listing Service.
The benefit is that your home will sell in a shorter period of time so
that you will receive your equity sooner.
With the most favorable terms.
Negotiating the most favorable terms regarding mortgage fees, settlement fees,
possession, and personal property can be as important as the price.
The benefit of third party negotiation can be one of the most effective
services offered by an agent.
Comparative Market Analysis
A written report of the transactions in the neighborhood to identify similar
properties that has sold recently and is currently on the market in an effort to
determine a realistic price for the subject property.
Financing Alternatives
Attractive financing can actually shorten the marketing time and increase the
sales price. I stay up-to-date with
the types of mortgages that are available and maintain business relationships
with mortgage professionals to provide choices.
Some of the reports that I can supply you include: buyer qualification,
80-10-10 mortgage, 75-15-5 mortgage, 15-year vs. 30-year mortgage, Adjustable
Rate vs. Fixed Rate mortgages, rent vs. own, and repurchase analysis.
These will help buyers and sellers make better decisions.
Market Preparation
Improving the condition of the home, “setting the stage” before showings, and
knowing what to do when the property is being shown are just a few of the things
that will help maximize the marketing efforts.
We’ll take to examine your home and explore the alternatives to showcase
your property.
Homeowner’s Analysis
This is a report that illustrates the tax advantages and the investment
potential of home ownership. It
demonstrates how the tax savings from the interest and property tax deductions
will reduce the impact of a house payment.
The investment results from anticipated appreciation and reduction in the
unpaid balance through loan amortization.
Special Services
If you have to vacate the property prior to selling, special services can be
arranged to help you with your specific needs such as: collecting the mail,
removing advertisements, maintaining the yard, turning off lights at night,
setting the thermostat at a reasonable temperature, paying bills and forwarding
statements monthly, and reporting to you monthly.
Marketing Plan
· Place
a sign on the property
· Perform
a comparative market analysis
· Enroll
the property in the Multiple Listing Service
· Promote
property on www.kellyhouse.me with multiple photos
· Promote
property on various Internet listing aggregators
· Notify
the neighbors that the property is on the market
· Notify
the other agents in the area about the property
· Produce
color property flyers
· Promote
the property to the best agents
· Install
a key box to facilitate ease of showings
· Monitor
listing and sales activities to maintain competitive position in the marketplace
· Analyze
financing alternatives for prospects
· Write
and place advertising in Real Estate magazines
· Follow-up
on showings to obtain prospects’ reactions
· Involve
the homeowner to maximize marketing position
· Provide
homeowner a market preparation tips
Professional Service Fee
Our company charges a percentage of the selling price.
Our company cooperates fully with other real estate companies and agents.
We offer a 50% split to the selling agency that shared between the
brokerage company and the salesperson.
We do not charge a transaction fee just commission.
We do not get paid until your home sales!
Home Protection Plan
Home protection plans can increase the marketability of a home by providing a
“peace of mind” extra that competing homes may not have.
A home warranty increases marketability:
· Warranty
homes sell up to 50% faster than non-warranted homes
· Homes
with a warranty sell for about 3% more, on average (Business Week)
· Reduced
chance that the seller will be asked to be reimburse the buyer for a breakdown
of a covered component
· Better
chance that the closing won’t be delayed by a malfunctioning warranted item
· It
provides the buyer with a full year of coverage on the home’s major systems and
appliances after they move in.
· In
the event that something covered breaks down, only a deductible is paid and the
Warranty Company pays the remainder.
Buyer’s coverage on selected items:
· Central
Heating System
· Electrical
Central Air System
· Interior
Plumbing
· Built-in
Appliances
· The
seller may also have coverage on certain items while the property is listed for
sale, even before the coverage is paid for.
Homes sell 60% faster and for a higher price than homes without a home warranty…
according to a study by the National Home Warranty Association.
Benefits of a
Pre-Appraisal and Pre-Inspection
The benefits of ordering an appraisal and an inspection when initially listing
the home can make the entire marketing process move smother and quicker.
Establishes Objective Value
The price is not merely set by the seller but placed on the home by a
disinterested third party whose profession is to value property.
Validates List Price
If the appraisal and the list price are the same, there is less likelihood that
the buyer will discount the “asking price.”
Establishes Basis for Comparison
The appraisal and inspection can be used to compare with subsequent reports and
can help to validate or challenge their findings.
Creates Awareness of Condition of Home
A third party inspection of the home by an inspector will identify areas that
need attention and serve as a marketing tool to buyers to give proof to the
condition. It can also be used to
challenge claims that the buyer’s inspector might make.
Anticipates Potential Problem Areas
If certain things are identified by the inspection, it gives the seller the
opportunity to repair them at competitive rates instead of possibly having to
rush to get them done prior to closing.
Saves Time
By understanding what might need to be done to a home early in the marketing
process, it can save critical time between the contract and closing.
Relocating to a different town?
We can refer you to a CRS realtor that is a top performer in that town to make
sure your transition is smooth and enjoyable!